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Account Health Management

Account health management is crucial for maintaining a strong seller reputation on Amazon and ensuring long-term success. It involves regularly monitoring key performance metrics, such as order defect rate, late shipment rate, and policy compliance, to prevent potential account suspensions or restrictions.

By proactively managing your account health, you can safeguard your seller status, avoid penalties, and ensure a smooth, uninterrupted selling experience on the platform.

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Business Consultants

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Startups in 2023

Account Notifications & Alerts

  • Regularly check your account for any notifications or alerts from Amazon.
  • Take immediate action on any warnings or issues flagged by Amazon.
  • Set up email or SMS alerts to stay informed about critical account health issues.

Return Rate & Customer Service

  • Monitor your return rate to ensure it stays within acceptable limits.
  • Provide excellent customer service to resolve issues quickly and reduce returns.
  • Analyze return reasons to improve product quality and reduce future returns.

Performance Metric Review & Analysis

  • Regularly review key performance metrics such as ODR, cancellation rate, and late shipment rate.
  • Use Amazon’s Seller Central dashboard to track performance over time.
  • Implement strategies to continuously improve performance and maintain account health.

Order Defect Rate (ODR) Monitoring

  • Regularly track your ODR to ensure it remains below Amazon’s threshold.
  • Address any negative feedback, A-to-Z claims, or chargebacks promptly.
  • Implement quality control measures to reduce defects and improve customer satisfaction.

Late Shipment Rate Management

  • Monitor late shipment rates to ensure timely fulfillment of orders.
  • Optimize your fulfillment processes to meet or exceed delivery expectations.
  • Use Amazon’s tools and alerts to prevent late shipments and maintain high performance.

Policy Compliance Review

  • Regularly review Amazon’s selling policies and guidelines to stay compliant.
  • Ensure product listings, descriptions, and practices align with Amazon’s standards.
  • Address any policy violations immediately to avoid account suspension or penalties.

Customer Feedback & Reviews Management

  • Monitor customer feedback and reviews to identify areas for improvement.
  • Respond to negative reviews professionally and take corrective action where necessary.
  • Encourage satisfied customers to leave positive feedback to boost your seller rating.

Inventory Performance Index (IPI) Management

  • Track your IPI score to maintain optimal inventory levels and avoid storage fees.
  • Address excess inventory, stranded inventory, and improve sell-through rates.
  • Follow Amazon’s recommendations to keep your IPI score above the required threshold.
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