Full Account Audit
A full account audit is a comprehensive evaluation of your entire Amazon seller account to identify strengths, weaknesses, and opportunities for improvement.
This audit covers all aspects of your account, including product listings, PPC campaigns, inventory management, account health, and customer service. The goal of a full account audit is to ensure that your account is fully optimized, compliant with Amazon’s guidelines, and positioned for maximum profitability.
By conducting regular audits, you can address issues proactively, enhance your performance metrics, and drive long-term success on the platform.
Business Consultants
Startups in 2023
Keyword and SEO Strategy Review
- Reevaluate the keyword strategy for all listings to ensure alignment with current search trends.
- Optimize backend search terms and front-end content for improved ranking and visibility.
- Monitor keyword performance and update regularly based on changing customer behavior.
Pricing Strategy Audit
- Assess the competitiveness of your pricing strategy in relation to market trends and competitors.
- Review pricing for all products to ensure they reflect value while maintaining profitability.
- Implement dynamic pricing strategies to respond to market changes and maximize sales.
Compliance and Policy Adherence
- Ensure that your account and listings are fully compliant with Amazon’s policies and guidelines.
- Identify any areas where non-compliance could result in penalties or account suspension.
- Stay informed about policy updates and implement changes promptly to avoid issues.
Listing Optimization Review
- Evaluate the quality of all product listings, including titles, bullet points, descriptions, and images.
- Ensure that each listing is fully optimized with relevant keywords for better search visibility.
- Identify and correct any inaccuracies or outdated information in product details.
PPC Campaign Analysis
- Review the performance of all Amazon PPC campaigns to assess their effectiveness.
- Analyze ad spend, ROI, and ACoS to identify areas for improvement.
- Adjust targeting, bidding strategies, and keywords to optimize campaign performance.
Inventory Management Check
- Assess inventory levels to ensure you have the right stock quantities to meet demand.
- Identify slow-moving or excess inventory that may require promotional strategies.
- Review fulfillment methods (FBA or FBM) to ensure timely delivery and customer satisfaction.
Account Health Monitoring
- Check the account health metrics, including order defect rate, late shipment rate, and policy compliance.
- Address any issues that could negatively impact your seller performance or account status.
- Implement measures to maintain a high level of account health and avoid potential suspensions.
Customer Service Evaluation
- Review customer service metrics, such as response time, return handling, and feedback management.
- Identify areas where customer service can be improved to enhance the buyer experience.
- Ensure that customer inquiries and issues are resolved promptly and satisfactorily.