Setup Campaign

An Amazon Setup Campaign is the foundational step in launching your product on Amazon. It involves creating and structuring ad campaigns tailored to your business goals, selecting the right keywords, setting competitive bids, and organizing ad groups for maximum visibility.

By strategically setting up your campaign, we ensure that your products reach the right audience from the start, setting the stage for strong sales performance and growth.

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Business Consultants

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Startups in 2023

Budget Allocation

Set daily and campaign budgets based on overall marketing goals.
Prioritize budget allocation to top-performing campaigns and ad groups.
Monitor spend and adjust budgets based on campaign performance and ROI.

Performance Tracking & Optimization

Utilize Amazon’s reporting tools to track key metrics such as ACOS, CTR, and conversions.
Regularly analyze performance data to identify trends and areas for improvement.
Implement ongoing optimizations based on insights, such as adjusting bids, keywords, and ad placements.

Ad Creative & Copywriting

Craft compelling ad copy that highlights unique selling points and calls to action.
Use high-quality images and videos that resonate with your target audience.
A/B test different creatives and messaging to determine what drives the best results.

Keyword Research & Selection

Identify high-traffic and relevant keywords for your products.
Utilize Amazon’s keyword tools and third-party platforms for data-driven choices.
Focus on a mix of short-tail and long-tail keywords for broad and targeted reach.

Campaign Structuring

Organize campaigns by product categories or themes.
Separate branded and non-branded keywords for better tracking and optimization.
Use ad groups to cluster similar keywords and products for cohesive targeting.

Ad Group Segmentation

Segment ad groups based on product variations, targeting specific audiences.
Test different ad copy and creatives within each ad group.
Monitor performance to identify top-performing segments for scaling.

Bid Strategy Implementation

Set initial bids based on competitive analysis and keyword difficulty.
Use dynamic bidding options to adjust bids in real-time based on competition.
Regularly review and adjust bids to optimize cost-per-click (CPC) and return on ad spend (ROAS).

Negative Keyword Management

Identify and exclude irrelevant keywords that drain budget without converting.
Continuously update negative keyword lists to improve ad targeting.
Use broad, phrase, and exact match types for precise control.

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Established Brands

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Happy Customers

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Successful Projects

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