Audit PPC
An Amazon PPC audit is a comprehensive review of your current pay-per-click campaigns to identify areas for improvement. It involves analyzing keyword performance, ad placements, bidding strategies, and overall campaign structure.
By conducting an audit, we can uncover inefficiencies, optimize your ad spend, and enhance your campaigns’ effectiveness, ultimately driving higher sales and better return on investment.
0
k
Business Consultants
0
+
Startups in 2023
6) Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
7) Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
8) Video Ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
1) Auto Campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
2) Brand Campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
3) Competitor Brand Campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- Set up to target competitor’s brand keywords in order to gain market share.
- Often very small spend, high results, low impression counts, incremental sales
4) Competitor ASIN targeting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
5) Manual Campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
0
k
Total Users
0
k
Downloads
0
k
Social Likes
0
k